With the finale of Madmen, that wonderful, multicultural ad Coke did in 1971 had a chance to shine again. According to the New York Times, the idea for it came to advertising icon Bill Backer when he witnessed passengers in an airport “all types, ages, sexes,” he recalled — in the airport, talking and sharing bottles of warm Coca-Cola. Their frustration seemed to have dissipated. It was then, he said, that the now famous jingle came to him. On a napkin, he scribbled, “I’d like to buy the world a Coke and keep it company.”
Feel-good advertising that stands the test of time.